Arasheed
2013
Overview
Rasheed Schools’ logo combines symbols of learning and ambition: the pen nib for knowledge, the book for education, and the birds for soaring toward the future.
challenge
Highlighting the educational and innovative values offered by Rasheed Schools through a logo that reflects the student’s journey of learning, expanding horizons, and achieving ambitions, while maintaining simplicity and symbolism.
solution
The logo was designed to combine the pen nib, symbolizing writing and learning, the book or notebook, representing knowledge and daily tasks, and the birds, expressing ambition and soaring toward the future. It reflects Rasheed Schools’ support for students in shaping their future, broadening their perspectives through reading, and helping them excel in their ideas and lead in their fields.
Rebranding
Redesign
photography
Arasheed
2013
Overview
The logo was inspired by three elements that were skillfully and creatively combined to form the final image of Rasheed Schools’ logo: the nib of a fountain pen, the book or notebook, and birds. Every student uses a pen and a notebook to complete daily assignments, but here at Rasheed Schools, they receive support that helps them shape the future they desire and record the goals they pursue. They broaden their knowledge through reading, which immerses them in the experiences of others and reveals the reasons for both their successes and failures—thus paving the way and shortening the journey—so they can soar like birds and stand out with their ideas, pioneering in their fields.
Rebranding
Redesign
photography
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